11 Social Experiments That Didn’t Go According to Plan and Revealed a Lot About Us

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Scientists and big brands like to conduct social experiments to figure out true human nature. Sometimes, their participants break the rules, their actions go against logic, and even psychologists cannot understand what is going on at all.

Comfia selected a few very cool social experiments that led to unexpected results and gave a lot of food for thought (and perhaps even changed the world for the better).

11. If a field is left unattended, would people steal agricultural produce, or would they pay for it?

Description: There are self-service fields along the roads. Anyone can pick flowers, vegetable or fruit. There is a sign with a price tag on it and a box where people can put their money. Nobody controls the box. Everyone decides for themselves.

Result: There are almost no thefts. Sometimes, people leave even more money than the price tag says. The income is usually spent on charity needs.

10. What will happen if some drivers are penalized and others are rewarded?

Description: A road camera records the speed a car is going. Offenders receive a letter with a fine, while responsible drivers receive a thankful letter and an offer to take part in a lottery. The main prize is money, paid by drivers-offenders. This experiment was a part of Fun Theory advertising campaign which was created by Volkswagen.

Result: Before the experiment, the average speed on this part of the road was 20 miles per hour, while, during the experiment, it was reduced by 22% to 15 miles per hour. As a result, The Swedish National Society for Road Safety installed a few such speed cameras along their national highways.

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